The drum reports on Quibi’s failure saying, “The Hollywood suits’ answer to online video, is shutting down after just six months. In many ways, the news surprised no one. The failure of a short form content app aimed at commuters, launching just as a global pandemic ends commuting… well, of course.” The streaming service didn’t really offer anything too exclusive, and wasn’t worth the $5 price. Qz says “Quibi’s biggest problem is also its easiest to diagnose: The shows are not good enough. No video platform—no matter how innovative the technology or elaborate the marketing—will work without stuff viewers want to watch.” While new platforms will evolve and fall like Quibi, we can try and learn from them and evolve. https://www.nbcnews.com/business/business-news/look-why-quibi-failed-so-soon-after-launching-n1244312
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Adweek criticizes the new Netflix show, “Emily in Paris”, on how accurate it is when it comes to marketing. The article says that the series shows a simplistic view of what social media marketing really is, and it just scratches the surface of it. It also says that she shows unrealistic standards of how she lives her life.
A real social media marketing job entails long late hours, and doesn’t include 3 hour lunch breaks. A marketing blogger, Trisha B, said that “Emily in Paris is very unrealistic marketing-wise, and it’s ironic because the main reason why she went to Paris was to work in a marketing firm.” https://medium.com/@treesh/emily-in-paris-review-from-a-marketing-perspective-692fdb264af8 https://pop.inquirer.net/101137/10-marketing-career-lessons-youll-learn-from-emily-in-paris Pr news reports on TikTok and how “in July, the platform promised to publicly release its code for all to review. In addition, it stated that it has never provided US user data to the Chinese government, and would never do so”. TikTok has tried to remedy their trust with the public, as well as their trust with creators by “announcing a $200-million content creator fund to award top creators”. However the creator fund caused creators to lose views and be shadowbanned, and in turn didn’t really reward them for the content they are making. TikTok has been trying to get better, but we will see if they will gain the trust of the government, the public, and even of their own creators.
Fanbytes https://nogood.io/2020/04/18/brands-killing-it-on-tiktok-2020/ I’ve loved Instagram since it’s beginning. I've had it since October 2012, and have been an avid participant ever since. It has grown in size and usability ever since, stealing different aspects from other apps making it the hotspot destination for your social media needs. Currently I am really only interested in watching people's stories and don’t really scroll through the posts as often.
In “Why Instagram is Making me Sick” By Marion Vicenta Payr, she talks about how Instagram is addicting because of the numbers and psychology behind it. Payr states that, “I still feel the dopamine kick in every time I post a photo on Instagram and hit the refresh button”. And I feel that everytime I post a photo that I know will do well. What I like about Instagram is that they appreciate good content, and you either get love and hyped up for an amazing photo, or subtle more neutral likes and comments. I am tired of having to post photos looking a certain way and smiling with a certain smile to get a big amount of likes. If I don’t post once every one or 2 weeks I feel like I am missing out, and missing out on the attention. It’s the love and attention that we want and enjoy. It’s the social aspect of Instagram that keeps us engaged, it’s the friends that we only interact with on the app, it’s the influencers that we watch every day. If I don’t log into instagram any given day I feel like i'm missing out on life, and what my friends are up to. I have to respond to the dm’s waiting in my inbox, and the comments on my pictures, I can’t let a notification go unanswered, and unchecked. But what would happen if I didn’t go on Instagram? If I simply stopped logging on, stopped posting on my story every day. Would they miss me? Would they text me? Probably not, I am only alive to them on Instagram, they don’t remember I exist otherwise. Maybe I am active on Instagram so that my friends won’t forget me. I don’t think I have the self control to get off of Instagram, or to take a break. Maybe for a few days. Tik Tok is making me forget Instagram. I replaced Tik Tok as my entertainment, and really only use Instagram as my communication tool. Instagram tried to copy Tik Tok with their newly announced “reels”, which I don’t really enjoy and I am still loyal to Tik Tok. Anyways, in the words of my new favorite app Tik Tok, it’s the Instagram social manipulation for me. It’s the false social aspect for me. It’s the FOMO for me. It’s the addiction for me. The Pandemic has changed B2B Marketing forever. The Drum reports that “There has been a clear shift from boring, methodical and rational to entertaining, engaging and emotional.” Ads and marketing will have to cater to the audience’s values and current interests instead of shaping them. “This shift has been years in the making but has been ignited of late by two key factors: our personal and professional lives becoming interwoven and the accelerated adoption of digital among B2B marketers.” Because we now get almost all of our marketing online, advertisements and campaigns will have to cater to the platforms and interests we have.
Walmart announced September 21st that they have set a goal to become a Regenerative Company. They stated that they are “doubling down on addressing the growing climate crisis by targeting zero emissions across the company’s global operations by 2040.” They want to “help protect, manage or restore at least 50 million acres of land and one million square miles of ocean by 2030 to help combat the cascading loss of nature threatening the planet.” While Walmart’s intentions are good, however can we really trust that they're going to stick with this plan? adweek says that Walmart intends to “harvest enough wind, solar and other renewable energy sources to power its facilities with 100% renewable energy by 2035; electrifying and zeroing out emissions from all of its vehicles by 2040; and transitioning to low-impact refrigerants for cooling and electrified equipment for heating in its stores and data and distribution centers by 2040.” That is a lot of changes they are going to have to make, will big companies like Target follow their lead to assist in our world’s health? Is Walmart going to set the example for all major companies? Only time will tell.
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