What is Bold Condensed? BoldCondensed is our response to helping early-stage brands experience advanced, professional brand development services from a design agency. We designed the services to be affordable and scalable for all clients. As the company grows, they can add on additional needs through a transparent price model and portal online. The price transparency cuts the friction of having to deal with a proposal that, for some, is intimidating. Why the name, Bold Condensed? It's a play on words a metaphor from typography, a term used to describe a typeface. However, beautifully appropriate to describe an act that is Bold in action, and the outcome is the result of a condensed process or methodology. We are bold in what we do and swift to action. What is the company's objective? To help create lasting success for entrepreneurs and innovators in the space of Consumer Packaged Goods. It is a mission and personal for me. I've seen too many great products fail on the shelf, that initially came to us, only to walk away because they thought they couldn't afford us. Eventually, they went to market with an inferior concept (poorly packaged) from what they originally presented to us and eventually lost everything, including investments from family. Why is this new model effective, and how is it different from Gelcomm? Gelcomm helps brands continue being a brand. They often know who they are and why they matter. Our role for brands is to help them continue evolving through refreshing a line of products or creating greater efficacy in the eyes of an existing audience. Bold is for a company or an individual that dares to dream and believes that part of becoming a brand is driven in part by design, their narrative, and smart marketing. We help understand their ethos and what is unique about them, so that they succeed on the shelf. What is an example of working with a client on a project in 30 days? Hemp Tikun is an early stage company we took on, that was more interested in seizing an opportunity as quickly as possible, then going through a longer packaging process. Yet they wanted to stand out and make an offer to their customers that is unique and above the competition. We went through the process of first understanding what's in the market space, then to understanding who that audience is, and then to developing a brand, and a product line that connects to that audience. Tikun is one of the first that we put through this accelerated model which includes informative the exercises: starting with a project brief, then a shelf audit, and finally an audience audit. What is the Bold Condensed process? In the typical agency model, where you have four or five six months, the client is depending heavily on you to inform them, and they're expecting you to, in many ways, bring to them a great deal of knowledge about how to launch and go to market. In the bold condensed model, it's more collaborative. We're saying to the client, “We're going to do some work, and so are you”. It becomes a much more collaborative exercise where the client is informing us, this is who we are, why we matter and this is how we communicate. You're going to provide us a lot of information about who you are, why you matter, we're going to have some questions, but we're primarily going to focus on what and where that brand is today. Where is it going to be on shelf, and how can we help them find a point of differentiation, that is going to help them to stand out. We then immediately dive into a shelf audit and an audience audit. And then we present to you, “This is what we see in the space, this is what this audience. perception is.” How do you come up with your Designs for your clients? Then we go into the next phase, which is where we get more design inspiration from what we have discovered from the audits. Is there an opportunity for the brand to tell its story through color. Is there an opportunity to tell its story through some kind of narrative is. What's missing on that shelf. What is it that your competitions, saying, not saying, and how can we take advantage of that. We're going to take all that information decipher it down to one visual direction, we're going to roll out some design, and they're going to get two to three designs, inspired by this visual direction. Then we're going to make the most intelligent launch for you at an affordable price, so that you can focus and invest more towards marketing and advertising.
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