The drum reports on Quibi’s failure saying, “The Hollywood suits’ answer to online video, is shutting down after just six months. In many ways, the news surprised no one. The failure of a short form content app aimed at commuters, launching just as a global pandemic ends commuting… well, of course.” The streaming service didn’t really offer anything too exclusive, and wasn’t worth the $5 price. Qz says “Quibi’s biggest problem is also its easiest to diagnose: The shows are not good enough. No video platform—no matter how innovative the technology or elaborate the marketing—will work without stuff viewers want to watch.” While new platforms will evolve and fall like Quibi, we can try and learn from them and evolve. https://www.nbcnews.com/business/business-news/look-why-quibi-failed-so-soon-after-launching-n1244312
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