The Pandemic has changed B2B Marketing forever. The Drum reports that “There has been a clear shift from boring, methodical and rational to entertaining, engaging and emotional.” Ads and marketing will have to cater to the audience’s values and current interests instead of shaping them. “This shift has been years in the making but has been ignited of late by two key factors: our personal and professional lives becoming interwoven and the accelerated adoption of digital among B2B marketers.” Because we now get almost all of our marketing online, advertisements and campaigns will have to cater to the platforms and interests we have.
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