Adweek points out in “No Matter Who Wins, the 2020 Presidential Election Won’t Drastically Shift Brand Strategy”, that “consumers don’t anticipate changing their spending habits based on the results of the election. Eighty-one percent of self identified liberals say their habits would stay the same while conservatives came in at 78%. And 52% of those surveyed said they “expect brands to vocally support and uphold the values of U.S. democracy.” But should brands shift their strategy? Should brands start to be more politically inclined for gain? Emarketer lays out which winner would affect certain things in the marketing world. The article says that “the Trump administration would likely continue to apply existing antitrust legislation against large tech companies”, while a Biden administration would do almost the opposite. “Biden could include efforts to expand internet access and regulate data privacy, both of which Biden has embraced either in public comments or on his campaign website”. Overall, the election outcome will affect how we are able to market, if Tik Tok will still be around, and if the country will explode in fear again.
https://www.theatlantic.com/health/archive/2020/09/brands-are-marketing-right-vote/616532/
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