The Drum published an article about The Drum awards for B2B, and showed all the winning campaigns. The #1 winning campaign was done by The Trade Desk & BBH called ‘As Explained by’. The campaign was designed to “boost awareness and build consideration for The Trade Desk by demystifying the digital advertising market. Built around two humorous, jargon-busting videos, it established the value of The Trade Desk and the open internet by explaining the limitations of walled gardens in layman's terms.” I thought this campaign was worthwhile and very smart by having kids explain the company and what they do, showing how simple it is because if kids can explain it you can understand it. The Chair’s Award of the Best Social Good Campaign done by Intuit, was for a campaign called, ‘Ask the Expert‘. Intuit transformed its social media output during Covid-19. ‘Ask the Expert‘ is an “interactive live-streamed Q&A video series, hosted by a different expert every day. Tackling topics such as government support and regulatory changes, wellbeing, parenting and business continuity, it provides free, reliable advice in an easily accessible format.” I thought the first campaign was the best because it was creative as well as informative and helpful, and really had a clear message.
The Trade Desk: https://www.youtube.com/watch?v=qtYRKW7ClXA&feature=emb_logo Intuit: https://www.youtube.com/watch?v=oqFj7GjV0nU&feature=emb_logo
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