KFC is trying out some new PR for the month of november, showing their support for testicular cancer. The drum reports that “On 1 November, one of the most famous mustachioed spokesmen, Colonel Sanders, decided to raise awareness for the Movember movement by shaving on day one” KFC France replaced its famous logo with a shaved one on all its media for one day, inviting KFC fans to be part of the Movember initiative. This interactive media stunt, that also supports a cause was a great move on KFC’s part, and will show that they do care and want to help give back. They could've also created a Movember deal for customers who shaved for the month or a charity donation deal. But overall it’s a cool campaign that will probably do well and bring attention to the cause. Other brands should pay attention to what KFC is doing and try and combine a monthly cause with advertising their brand. Taco Bell could use Nov. 6: which is National Nachos Day, to have free nachos, and in turn get a lot of customers. Or a better example would be a bra company, like aerie during breast cancer awareness month to give a discounted bra to students and moms, and maybe donate old bras to homeless shelters. Overall, meaningful PR is usually the marketing that sticks out the most, and that customers will learn to love a brand for. https://www.foxnews.com/food-drink/kfcs-colonel-sanders-shaves-movember https://1075koolfm.com/kfc-has-shaved-colonel-sanders-for-movember/
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